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About

Your First Choice in Babygear

 

At The Baby Factory, we understand that every parent wants to give their baby the perfect start in life. That’s why we’re dedicated to helping you prepare for the journey ahead—with expert advice, trusted brands, and everything you need under one roof.

 

  • New Zealand’s largest selection of nursery brands
  • Trained staff to help you make the right choices for your lifestyle
  • Nursery furniture, cot & bassinette bedding
  • Prams, car seats, highchairs & nappies
  • Children’s clothing & toys
  • Gift ideas & accessories for every stage

Whether you're expecting, shopping for a newborn, or looking for essentials for growing kids, The Baby Factory is here to support your parenting journey.