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About

Whatever your life needs, it needs a better bra. This isn't about fantasy. It's about fit. It's about showing up - for the everyday, the in-between, and the ''oh wow, that's today?'' kid of moments. For over 78 years, Bendon's been designing bras that do what they say on the label - support you, move with you, and make you feel seen. No pinching. No awkward gaps. No full. In-store, you'll find: - The post Divorce bra - The perfect Starter bra - The boob job in a bra bra - And the strap them in bra From Bendon's everyday brilliance to Pleasure State's unapologetic edge and Fayreform's beautifully-engineered support for fuller busts, we've got the goods, the fit, and the feels. Pop in for a fitting, a browse, or just to remind yourself what a good bra should feel like. We're here to help you Bra Better.