Twenty years ago, husband and wife team, Danny and Donna Guest began Blue Illusion as a family manufacturing business producing quality casual clothing in Melbourne, Australia. With a passion for fashion and a big vision, the first Blue Illusion store opened in 1998 in Hampton, Victoria. Four gorgeous kids, and more than 40 retail stores later, Blue Illusion offers genuine and expert customer service in a beautiful and uplifting environment.
Donna regularly travels the globe gathering inspiration for great wearable fashion and homewares whilst sourcing the latest must have accessories and exclusive French designed jewellery.
Ambient music, aromatherapy candles, pampering body products and inspiring books all make shopping at Blue Illusion a unique tactile and sensory experience. We encourage you to accessorise your life, not just your wardrobe.
Blue Illusion has a strong commitment to the local and global community. Our customers are helping us make a real difference to peoples lives every day. Each store sponsors a World Vision child, with other funds continually being raised for additional worthwhile causes such as The Starlight Children's Foundation.
In essence, the Blue Illusion philosophy is to make people happy, while helping them connect with their highest values of nature, home and family.